This year is going to be a year of better cybersecurity, great potential for SEO ranking, and improved user experiences. If you’re looking for web development solutions to improve your product’s usability, performance, and ranking, check out our list of five web development trends in 2019. We’ve teamed up with RubyGarage experts from different fields to get their opinions about trends in web development and share them with you. Enjoy!
#1 Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) are already here. It’s now two years since the public launch of Google’s AMP project, and it’s gaining momentum. AMP is an open-source initiative that enables pages to load super-fast. AMP strips web pages down to the basics, removing scripts that slow them down. In a nutshell, AMP improves the overall user experience and website visibility in search results.
#2 Progressive web apps (PWAs)
As almost 60 percent of internet traffic comes from smartphones and tablets at this point, there’s a well-established need for businesses to target customers on mobile devices. Businesses that want to attract mobile-based users have three ways to do so: build a native app, create a responsive website, or develop a progressive web application (PWA).
Native apps feature a perfect user experience but at the same time have higher adoption barriers. Users are required to download the app to start using it. Mobile websites are less efficient from the user experience perspective but they’re quicker to access. Bridging the gap between these two options would be the most beneficial solution for businesses. And that’s where progressive web apps come into play. A progressive web app (PWA) functions just like a native app but doesn’t oblige users to download it from the app store. A PWA is a mobile application delivered through the web that’s always accessible and loads instantly. This technology consists of three main components:
Application shell architecture (for quick loading with server workers)
Server workers (for offline support and background tasks)
Web app manifest (for native-like features)
Let’s consider the advantages of PWAs in detail:
PWAs are efficient, as they work on-demand and don’t take up much storage space.
PWAs can work offline.
PWAs match the mobile-first approach; they function on mobile devices without any issues.
With a PWA, a business doesn’t need to create a separate native app, saving up to 75 percent on development and maintenance costs.
A PWA loads two to three times faster than a usual app and, as a result, reduces server load.
The idea of PWAs sounds impressive, but are there any success stories of applying this technology? Sure! Look at the following stats of giant companies who have already launched PWAs.
#3 Voice search optimization
Voice search technology is growing at a tremendous rate. Traditional search remains strong, but it’s reported that more and more people are choosing to speak to assistants rather than type.
Voice search technology allows users to search by asking a question to a smart device. Today, this technology is affecting a lot of spheres, especially ecommerce. Voice commerce lets users look for products and complete purchases much faster and more efficiently than manual search. Amazon’s Alexa, Google Assistant, Apple’s Siri, and Microsoft’s Cortana are the most popular voice search assistants at this point.
You probably wonder how this technology can impact your business and what advantages you might get from optimizing your website for voice search. Here are the answers.
Higher ranking. Search engines like Google emphasize websites that are optimized for voice search, which means this technology can improve your SEO ranking.
Better user acquisition. As voice search-optimized websites rank higher in SERP results, these websites have more chances to attract and engage customers.
Increased traffic. Voice search optimization boosts your website traffic by making your website more visible and credible.
Better user experience. Websites optimized for voice search provide faster results to a user’s search queries. Increased search speed results in better search productivity, a more pleasing user experience, and better user engagement.
The Cybersecurity Ventures report states that cybercrime will cost the world $6 trillion per year by 2021, double the cost in 2015. Cybersecurity has been a leading web development trend for the last few years.
Zero Trust security model
Zero Trust is a security concept that focuses on verifying everyone and everything trying to connect to a system before granting access. This strategy boils down to never trust anyone when it comes to cybersecurity.
Artem Chubchenko, Backend development lead
The Zero Trust security model works by continuously analyzing an individual’s behavior to prevent potential threats. The Zero Trust system calculates risk factors and then generates a risk score. And if this risk score surpasses a threshold, the user will be either disconnected or obliged to pass multi-factor authentication.
Gartner reports that companies worldwide spent about $93 billion on cybersecurity in 2018. Companies realize that existing technologies aren’t secure enough and find the Zero Trust model one of the most effective.
#5 Web design with a business-driven approach
Web development and web design go hand in hand today. So we decided to share some design trends as well. According to a report by McKinsey, the biggest trend for UX design in 2019 is driving business success.
Moving to 2019 and beyond, designers will start to create more empathy for businesses – not just for users.
Valery Nasikan, RubyGarage UI/UX designer
More than ever, design teams will strive to make their design approaches research-driven, measure the efficiency of design, and optimize design solutions to solve real business problems.
Among design trends connected to web development, voice UI is a talking point. With the impressive growth of smart speakers and voice search technology, the design industry will need to adopt user-friendly voice interfaces.
One more interesting trend to consider is device-agnostic design, a modern-day approach to responsive design. Device-agnostic design says to forget about devices and focus on user needs. In 2019, designers will think in terms of providing the best possible experience for users across all devices at any point in the user journey.